Current:Home > ScamsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Keystone Capital Education
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-17 00:18:32
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (36)
Related
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- New Mexico secretary of state says she’s experiencing harassment after the election
- Missing Ole Miss student declared legally dead as trial for man accused in his death looms
- As the transition unfolds, Trump eyes one of his favorite targets: US intelligence
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Democratic state leaders prepare for a tougher time countering Trump in his second term
- Bev Priestman fired as Canada women’s soccer coach after review of Olympic drone scandal
- Trump ally Steve Bannon blasts ‘lawfare’ as he faces New York trial after federal prison stint
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Democrat George Whitesides wins election to US House, beating incumbent Mike Garcia
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Lee Zeldin, Trump’s EPA Pick, Brings a Moderate Face to a Radical Game Plan
- Can I take on 2 separate jobs in the same company? Ask HR
- Charles Hanover: Caution, Bitcoin May Be Entering a Downward Trend!
- Trump invites nearly all federal workers to quit now, get paid through September
- As the transition unfolds, Trump eyes one of his favorite targets: US intelligence
- Summer I Turned Pretty's Gavin Casalegno Marries Girlfriend Cheyanne Casalegno
- Groups seek a new hearing on a Mississippi mail-in ballot lawsuit
Recommendation
The Best Stocking Stuffers Under $25
Oprah Winfrey denies being paid $1M for Kamala Harris rally: 'I was not paid a dime'
Dallas Long, who won 2 Olympic medals while dominating the shot put in the 1960s, has died at 84
John Krasinski Revealed as People's Sexiest Man Alive 2024
California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
Dallas Long, who won 2 Olympic medals while dominating the shot put in the 1960s, has died at 84
Caitlin Clark has one goal for her LPGA pro-am debut: Don't hit anyone with a golf ball
Mike Tyson vs. Jake Paul fight odds will shift the longer the heavyweight bout goes